Description: A series of board games developed for the Hippopotamus restaurant chain in France. The first phase of the campaign focused on Monopoly, while the second phase integrated the rest of the games in the catalog.

Objective: To encourage fun moments with family and friends in Hippopotamus restaurants, as well as to strengthen the brand through games and increase repeat visits to the establishment.

Results: The campaign’s impact was a complete success due to its playability and cross-generational appeal, reinforcing the Hippopotamus brand as a family-friendly gathering space.