Description: An exclusive Monopoly game that takes us into the Milka universe. Developed in a 20×20 format with a LUX finish, featuring selective varnish printing effects and metal tokens.

Objectives: To strengthen the chocolate brand’s identity through an innovative proposal with a collector’s Monopoly, transforming chocolate consumption into a playful and long-lasting experience.

Results: A high-level European campaign, projecting an image of sophistication and attention to detail while consolidating the brand’s positioning in the market.