Description: To celebrate the 150th anniversary of Estrella Damm, this limited-edition Trivial Pursuit game was developed with exclusive content. Presented in a 15×15 format with a hardcover and a high-quality wrapped board.

Objectives: To commemorate the brand’s legacy and showcase its events, curiosities, and history through a quiz-based game.

Results: Exceptionally well received among adult audiences, connecting the brand’s history with consumers’ leisure time.